Event Coverage by: Ampersand Cinema
Concept/Script/Creative: Render Social
Voice Over: Kayla Krough
We were asked to create a promotional video with the footage shot at the 2015 Break Free Run in Folsom, CA. The idea behind the run is to raise money for and bring awareness to the fight against human trafficking.
While language, economics, race, and religion often divide us, the complexity of human emotion is something inherent in all of us. We felt that the human eye typically tells a much deeper story than we might even be able to express with words.
We asked the crew to film closeups of people’s eyes and do very fast cutaways for the build scene. It proved to be rather challenging, being that it was an outdoor live event that started in complete darkness and ended in broad daylight but we think it’s such a powerful element to the story.